ITV is to go back to basics with its news bulletins and cut back on gimmicks. Ever since Kirsty Young changed convention by perching on a desk at Five News, broadcasters have been striving for new ways to make news bulletins more innovative and informal.
Bulletins have also increasingly relied on the more hi-tech graphics pioneered by 24-hour news channels. However, sources say ITV plans to ensure there are fewer distractions for viewers and is planning 'more substance' to its news bulletins.
Proposed changes are understood to include allowing ITV's 6.30pm bulletin anchors Mark Austin and Mary Nightingale to sit down to read the news. Their height difference has often caused comment.
According to sources, ITV's director of news and sport, Mark Sharman, is reviewing all areas of the output and prefers gravitas to graphics.
Personally I think this is great. I can't watch the news these days for all the flashy animations and other graphics. Hopefully they'll also get rid of the 'tell us what you think' rubbish as well. Who wants to hear what complete idiots have to think about anything? Surely that's what blogs are for?
Oh, hang on...
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