You can probably tell that I've been reading Paul Rand over the past few days, and in the first few pages of Design, Form and Chaos he suggests two "rules" or formulas for graphic design.
The first is that the quality of design improves the further away the designer is from the influence of management.
The second is that interference from the client is inversely proportional to the design sensibilities of the client (in other words, as Rand puts it, the more knowledgeable about design the client is, the less likely he is to interfere in design decisions.
I quite like these rules. While I think they're open to debate they certainly struck a chord with me.
Here the are graphically:
Visual Communication: From Theory to Practice
(Winner of 'Best Higher Education Title' at the British Book Awards 2006)
by Jonathan Baldwin and Lucienne Roberts
More Than A Name: An introduction to branding
by Melissa Davis and Jonathan Baldwin
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