A blog about design, education and anything else that takes my fancy

Tuesday, February 12, 2008

It's magic!

I'm giving a paper in New York in April on the way in which some design writers and designers describe creativity in almost magical terms.
Last night I woke up with an idea floating round my head - I want to do something a bit different from the usual dry conference paper and thought it might be an idea to write 'extracts' from books that feature magic but reinterpreted slightly.

Here's my first attempt:

Gandalf looked at Frodo carefully. “Where is the ring?” he asked the hobbit.

“The ring?” stammered Frodo, trying not to look over to the fireplace where he had left the letter from his uncle.

“The ring” Gandalf repeated, moving slowly towards his little friend.

“Oh, that” said Frodo, giving in under the pressure of the wizard’s stare. He pointed to the hearth. “It’s over there. I don’t see what’s so special about it.”

Gandalf rose up - or as far as he could in the small burrow - and took a deep breath as he turned to see the open envelope. His eyes narrowed as he glimpsed a glint of cold metal. The ring!

In a pace he was there, picking up the envelope and allowing the ring to fall inside. But as it touched the bottom of the envelope and came close to his palm it seemed to burn him. Cursing, Gandalf let go of the package and it fell into the fire, incinerating the paper and leaving the ring sitting nestled in flame. “Now you will see what is so special about the ring,” he murmured to Frodo.

The hobbit crept forwards and, half hiding behind Gandalf he gazed in to the flames, expecting to see the ring melting on the coals. Instead he saw… “What’s happening?” he whispered.

“Magic!” exclaimed Gandalf. “No! Better than magic!” he corrected himself, grabbing a poker and pulling the glowing ring from the ashes. Frodo leant forwards to see a mysterious Elvish script engraved onto its surface. “ The ancient magic!” shouted Gandalf, “Typography!”

He stopped suddenly and peered intently at the cooling metal, grabbing it from the poker and, wincing slightly at the heat, he let his eyes drop, giving out a disappointed ‘Oh”.

“What’s wrong?” said Frodo, worried at the disappointment in his friend’s normally sparkling eyes.

Gandalf turned to face him slowly, a look of disgust on his face. He showed the ring to Frodo, the strange Elvish words still dancing with flame. “It’s Comic Sans”, he said. “I hate that font”.

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2 comments:

Vikki Miller said...

I think that's brilliant. It made me giggle at the end. Imagine if the ring was written in comic sans. The Lord of the rings would be an entirely different book. Maybe.

Jonathan said...

That's much funnier than Zapf Chancery. I've changed it! Thanks...

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Visual Communication: From Theory to Practice (Winner of 'Best Higher Education Title' at the British Book Awards 2006) by Jonathan Baldwin and Lucienne Roberts Buy from Amazon.com Buy from Amazon.co.uk

More Than A Name: An introduction to branding by Melissa Davis and Jonathan Baldwin Buy from Amazon.com Buy from Amazon.co.uk

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