A blog about design, education and anything else that takes my fancy

Wednesday, June 02, 2004

The Myth of the Noble Slob

Yesterday I picked up a copy of Design For The Real World by the late Victor Papanek. It's just been republished in the UK and it only took me a couple of minutes in the book shop to realise I needed a copy. Papanek, writing in 1971 (this second edition from the early 1980s includes new material and a response to early critics) says many of the things I and others have been saying here and elsewhere.

I don't know whether the fact that my arguments are old or not fills me with cheer or depression. But read this from chapter 3, The Myth of the Noble Slob:

The cancerous growth of the creative individual expressing himself egocentrically at the expense of spectator and/or consumer has spread from the arts, overrun most of the crafts, and finally reached into design. No longer does the artist, craftsman, or in some cases the designer operate with the good of the consumer in mind; rather, many creative staements have become highly individualistic, autotherapeutic little comments by the artist to himself

Wonderful.

In a later chapter on design education he writes that:
Education for designers ... is based on learning skills, nourishing talents, understanding the concepts and theories that inform the field, and, finally, acquiring a philosophy. It is unfortunate that our design schools proceed from wrong assumptions. The skills we teach are too often related to processes and working methods of an age that has ended. The philosophy is an equal mixture of self-indulgent and self-expressive bohemian individualism and a materialsim both profit oriented and brutal. The method of teaching and transmitting this biased information is more than half a century out of date.

He then goes on to describe how design curricula tend to be modelled on Moholy-Nagy's concept of experimental learning derived from a 1919 Bauhaus treatise.
Experiment turned into tradition marches stultefyingly into the last decased of the century. Can we wonder that students are bored? Surely a student entering a design school or university in September of 1984 must be educated to operate effectively in a professional world starting in 1989, and forseeably he will reach the height of his professional competence sometime around the year 2009.

That last comment, relating to our expectations of design education, is important. Too often I hear people lamenting the lack of professionalism of undergraduates' work saying it's not up to "industry standard". Of course it's not - they're undergraduates for pity's sake! It's not justifiable for someone with years of industrial experience to come in and expect 21-year olds to have reached the same level of competence as them. Sadly, many external examiners in design schools display this expectation, as do employers, that graduates should be "finished". Many employers take on no responsibility for continuing the education of the graduates they employ.

I think I'm going to enjoy reading Papanek's book - I certainly recommend it if you haven't come across it before. Despite being over thirty years old, it is still full of fresh insights and challenges.

Bookmark and Share

Monday, May 31, 2004

Eric Idle presents... The FCC Song.

I have to admit I'm a real Python fan. I can quote The Holy Grail and Life of Brian till the cows come home. So it's always nice to see the surviving Pythons doing what they did best.

Eric Idle's pretty much a permanent US resident now, but he might not be for much longer if this song is heard by the people he sings about. For non-Americans, the FCC is the Federal Communications Commission. Other than that, I think all the stories he refers to have been well and truly covered in the UK press, so should make sense.

"Here�s a little song I wrote the other day while I was out duck hunting with a judge� It�s a new song, it�s dedicated to the FCC and if they broadcast it, it will cost a quarter of a million dollars."
Download it here (3.1Mb)

Bookmark and Share

Sunday, May 30, 2004

S:Team

A couple of years ago I started teaching myself computer programming. But not being the sort of person who can go step by step through the usual "Hello World!" routines I decided instead to create a couple of applications that I thought would be useful.

The first, Daydreamer XMLwas a rudimentary content management system for Dreamweaver that predated "Contribute" and was designed to solve a particular problem I was having in my job at the time. If you use Dreamweaver, give it a go. Version 2 is nearly complete but after Macromedia brought out contribute I gave up. MacUser, a UK magazine actually featured DayDreamer as a "Top 10 Web Utility" on their cover CD so maybe I was on to something!

My current project is something called "S:Team" (i.e. "esteem" - geddit?)

"S:Team is an online tool to help you identify your strengths and weaknesses when working and studying as part of a team. S:Team will help you identify your teamwork tendencies, and to identify the roles that others can play too."


It's a tool initially designed for students after i got fed up with colleagues sticking them into groups and expecting them to get on with each other for team-based projects. I created a version in Javascript and, simultaneously, in REALbasic, and it works quite well. I even sold a copy!

Last Christmas I decided to improve it and started on version 2, this time in Flash using Actionscript 2. Again, it's just about finished but the last six months have been quite hectic. I'm hoping to sort it out over the summer. But last week S:Team was "announced" to the art and design academic community in a publication my department produces, so the past few days I've been busy making the site a bit more user-friendly. Feel free to give it a go - the online version works and is free for individual use. If you want to use it with staff or students you need to buy a site license. Version 2, which will be free to owners of version 1, should be out in September and it's looking much better.

When I used S:Team with students back in 2002 it worked a treat - none of the teams had any problems that couldn't be sorted out. Teamwork is something that should be taught properly, not just used as a quick fix to staffing problems. S:Team helps that process, I hope.

Bookmark and Share

Welcome, Icelanders!

The ability of information to spread virus-like never ceases to amaze me.

I've noticed quite a few hits to this site coming from a link over on the Icelandic National Team site to my "Graphic Design Education is Failing Students" story, which is still the most visited post on this site. I can't read Icelandic so am not sure whether the link is along the lines of "you must read this, it's great" or "you must read this, it's laughable!" Whatever, I'm grateful for the reference.

I'm guessing the site is about Graphic Design from the few recognisable words I can see. I wonder what the nature of the debate is over there? So far this has been dominated mainly by US contributors (in fact I appear to be the only Brit that I can find and the only non-North American writing on the subject). It'd be nice to hear from someone from other countries, either privately or using the comments link (you can post anonymously incidentally!). If you do email me privately (using the link under my profile) let me know if you're happy to be quoted here.

Bookmark and Share

Danielle Foushee's Rant

Danielle Foushee's "rant" over on her site strikes a chord. Much of what she says about the state of graphic design education (this time in the USA) echoes my thoughts on the UK state of affairs.

The link above will take you to the article directly, but check out her whole site at www.daniellefoushee.com

I'm wary of quoting whole articles as I think people should visit the author's site and support it in whatever way you can. Equally, however, I'm wary of selectively quoting for fear of skewing the argument to support my own. But Danielle's comments are worth giving some space to here. She is a practitioner teaching in higher education, but a rarity (by UK standards) in that she sees her subject as a body of knowledge and practice. It's more than just "the visual", far more. But the rot has set in and will be difficult to put right.

Danielle can come on the bus. The more I think about it the more there's a need for some sort of conference on the issue (fancy a trip to Brighton, anybody?) or a manifesto from those of us who believe in design education.

Rant : February 12, 2004

Yesterday was the first meeting of a new, weekly, extra-curricular reading and discussion group for my graphic design students at X University (a Reasearch I university). Most of the students are seniors, about to graduate. They are not yet ready to compete in our harsh world�where visual ideas are sucked up in a cultural black hole and then spit out again as waste. The ten students who participated in this inaugural meeting are good-enough students: eager and enthusiastic. They want to learn as much as they can about graphic design and the creative process. I think the reading/discussion group is a great idea for undergraduates, and I�m glad the students are so zealous. They will learn a lot, and will hopefully find some context for their practice that has more meaning than blind commercial output.

As I�m trying, on the most basic level, to give these students a theoretical and philosophical foundation for graphic design thought and practice, I read continually in Emigr� (and elsewhere) about the sorry state of affairs in the Graphic Design community. This constant pessimism among our profession�s most outspoken pundits makes me feel defeated�like I�m fighting a losing battle�even as I agree to spend hours of my free time with students.

There are too many so-called �graphic design� programs in this country, spitting out underqualified graduates at an alarming rate. Many of these students barely have the skills to discuss simple composition and hierarchy issues, much less to articulate critical or conceptual ideas. These �graphic design� programs many times are not teaching Graphic Design at all.

In my view, Graphic Designers do not simply throw their work around like candy hearts on Valentine�s Day! We disseminate ideas. The business of Graphic Design is as important (perhaps more-so) as the writing of literature or the making of music. Graphic Design grabs people at their cores. It generates desire, it makes people act, it changes our minds, it appeals to our emotions and to our intellects.

Many 4-year �graphic design� programs are merely teaching students how to become technicians, not creative thinkers. Many faculty members believe that if they can teach the students how to use the relevant computer software, they have done their jobs.

[...]

Teachers are part of the problem in other ways, too. I think many teachers refuse to collaborate with their students. They refuse to listen to their students� concerns and questions, while demanding to be the center of attention and authority in the classroom. I have seen this at all of the institutions in which I�ve taught, and have probably been guilty of this myself. Students have vast, varied, and interesting experiences that can enhance the dynamic of the classroom, and they have a lot to teach the instructors themselves. Students often act as catalysts for new lines of inquiry in relation to course material and professional/academic practices of faculty. When instructors are closed to this kind of interaction with their students, many opportunities are lost.

There is another problem. Graphic design programs in many institutions are housed under Fine Arts Departments, and are all-too-frequently the disrespected cash cows for dwindling painting and sculpture programs. Universities are receiving less and less money each year from legislatures, so art departments accept more and more graphic design students to help pay the bills�these programs often cannot or simply refuse to hire new faculty to support this rise in student population.

[...]

I will start with some thoughts of my own: I believe that design education is where the ball could get rolling again. Let�s start by creating a standard for Graphic Design educators�a barometer that can be used to evaluate instructors and professors on their abilities. Then, lets give the best of these teachers some kind of certification based on these ideals. Institutions, then, would have a measuring stick by which to judge faculty applicants as being more or less qualified to teach Graphic Design. Once this system has had time to permeate design academia, the best programs will rise to the top and others will simply fall away or become irrelevant. This will take time, but the Graphic Design profession will not simply make corrections by itself. The most logical place to start, as I see it, is with an educational system that can either perpetuate the current status quo or reinvigorate a new sense of interest in theoretical and practical dialogue among Graphic Design�s practitioners, educators, and theorists.

Hopefully, I will have some effect on the students in my weekly reading group here at X University. I want to cultivate in them a passion for learning, an ability to recognize good ideas, a desire to continually push the boundaries of their abilities and knowledge, and the confidence to eagerly discuss their endeavors with peers and collaborators. Maybe if I can reach these ten students, then they will be able raise the bar for their classmates by infecting them with a heightened sense of competition and focus.

Bookmark and Share

Friday, May 28, 2004

Compensation Culture Comes to the UK

After reading this article, I'm gonna sue everyone who reads this blog for the RSI that writing these posts is causing me. So there.

Actually, I think I will sue my local Co-Op supermarket. For Lent this year I decided to give up chocolate and crisps but then discovered these wonderful flavoured "milk shake" sweets. Before I knew it, I was eating a packet a day and, occassionally, two. I put on four pounds which I am now desperately trying to get rid of. So I think I will sue them, what do you think?

In fact, now I've written about them, I need a fix. That's how addictive they are!

The Guardian | Fri May 14 2004 | page 7 | UK News: "Manchester's biggest shopping centre is attracting an un-welcome type of customer: a plague of compensation-hunters with exotic grievances.

Recent claims against the Trafford Centre on the orbital M60 include a demand that the three miles of walkways be carpeted to avoid a repeat of a woman's swollen ankles after hours of shopping.

The �900m mall has also been asked to pay medical bills for another shopper left with a cricked neck after 'shock at the sudden movement of a street artist playing a human statue'.

Both bids failed, along with an attempt at compensation from a 'shopper of Jordan proportions' [note for non-UK readers: Jordan is a "model" in the UK with famously large breasts] allegedly trapped by her bust in a revolving door, suffering injury and distress. The centre has told would-be litigants that it should not be seen as a soft touch, ready to pay 'no win, no fee' lawyers on the grounds that fighting demands would be cheaper than a minor payout. The director of operations, Steve Bunce, backed the warning with a list of the '10 most staggering' claims attempted by Trafford Centre lawyers this year.

'The number of people claiming against the centre is negligible in comparison with the number of customers, but we are exasperated and amazed by the basis for some claims,' said Mr Bunce. 'They reflect the compensation culture which is fuelled by the advertising campaigns claiming 'no win, no fee'. Many claims are blatantly fraudulent.'"

Bookmark and Share

Thursday, May 27, 2004

Design Observer: writings about design & culture: Annals of Academia, Part II: Graphic Design and The New Optimism

An interesting article, and lots of interesting discussion over at Design Observer. I've got some thoughts on this but I need to get on with some essay marking - spookily, given the content of the article, including some very interesting takes on Roland Barthes, and 35 first year essays that specifically challenge them to link theory with practice... More on that later. In the meantime, read Jessica Helfland's interesting article, and the discussion it provoked, of which this is just a taste:

"In general, we introduce theory in the classroom not because of the product it generates so much as the process it informs; but in the absence of an original idea, students often see theory as a validating conceptual armature, a crutch. This is where our educational system fails us: for as long as the connection bewteen theory and practice remains thwarted by poor pedagogical direction, we cannot expect our students to know the difference."

Incidentally, it's interesting to see that the same old faces (in the nicest possible way) keep cropping up in these conversations. It feels like I'm on the bus I mentioned earlier!

Bookmark and Share

Wednesday, May 26, 2004

Fire devastates Saatchi artworks

I'm not a huge fan of modern art, but today's fire is a tragedy. Even if you think most of it was rubbish, we can't predict what future generations might have made of it.

A former colleague taught Tracey Emin. Apparently her tent 'Everyone I have ever slept with 1963-95' caused a few raised eyebrows and red cheeks among the staff...

I'm starting my own version. I think a handkerchief will be easier to store, anyway.

Proof that every cloud has a silver lining: I would have thought the fire is an ideal candidate for the next Turner Prize?


BBC NEWS | Entertainment | Arts | Fire devastates Saatchi artworks
: "Modern art classics like Tracey Emin's tent and works by Damien Hirst, Sarah Lucas and Gary Hume were lost.

Art storage firm Momart's warehouse on an industrial estate in Leyton, east London, has been largely destroyed and small fires are still burning.

A spokesman for Saatchi said he was 'absolutely devastated' and the cost was likely to run into millions of pounds.

He confirmed that Emin's tent - 'Everyone I have ever slept with 1963-95' - and her piece known as The Hut had been lost.

Works by Patrick Caulfield, Craigie Horsfield and 20 pieces by Martin Maloney were also destroyed. Hell, by brothers Jake and Dinos Chapman, may also have perished.

They represent some of the cream of the so-called 'Britart' movement of celebrated modern artists."

Bookmark and Share

Visit my 'official' site

www.jonathanbaldwin.co.uk
contains links to my articles and books.

Tags

Books by Jonathan Baldwin

Visual Communication: From Theory to Practice (Winner of 'Best Higher Education Title' at the British Book Awards 2006) by Jonathan Baldwin and Lucienne Roberts Buy from Amazon.com Buy from Amazon.co.uk

More Than A Name: An introduction to branding by Melissa Davis and Jonathan Baldwin Buy from Amazon.com Buy from Amazon.co.uk

Followers