A story in The Guardian that Fox News channels in the USA have started selling McDonald's the opportunity to have their iced coffee on morning programmes comes with this interesting bit of info:
Two cups of coffee, their cubes of ice glinting in the studio lights, now daily stand before the channel's morning presenters. The presenters conspicuously do not drink from the cups, which is just as well – the cups contain a bogus fluid and fake ice to prevent the cubes melting.
From my recollection, in the UK McDonald's tea has always contained an undrinkable fluid so it's nice to see some consistency.
Visual Communication: From Theory to Practice
(Winner of 'Best Higher Education Title' at the British Book Awards 2006)
by Jonathan Baldwin and Lucienne Roberts
More Than A Name: An introduction to branding
by Melissa Davis and Jonathan Baldwin
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