"A couple of weeks back Apple came out with a new keyboard, and due to the local Mac retailers not receiving their shipments immediately, I decided to order direct from Apple. I picked up the box today, and expecting something vaguely keyboard-sized, I nearly choked when the receptionist pulled out a rather large box. Inside of which was another box. Inside of which was another box. Not to mention the plastic. Observe:"
Figure: The seven levels of hell product packaging.
(Via mezzoblue.)
Visual Communication: From Theory to Practice
(Winner of 'Best Higher Education Title' at the British Book Awards 2006)
by Jonathan Baldwin and Lucienne Roberts
More Than A Name: An introduction to branding
by Melissa Davis and Jonathan Baldwin
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