I gather I'm not the only one to spot this but in case you hadn't heard, Quark today revealed a new identity which bears a striking resemblance to one already happily being used...
Spot the difference:
The middle bit (the counter if you want to be technical) is slightly different but that's about it.
It's interesting that the stylised letter is a 'Q' in one and an 'A' in another.
Visual Communication: From Theory to Practice
(Winner of 'Best Higher Education Title' at the British Book Awards 2006)
by Jonathan Baldwin and Lucienne Roberts
More Than A Name: An introduction to branding
by Melissa Davis and Jonathan Baldwin
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