Graphic Designers bake cakes. They may decorate them too, but a good cake doesn't need to be pretty.
Cakes, iced or plain, are nice to eat.
Icing on its own is nice too, but it will soon make you sick.
Graphic Design that is all icing and no cake will soon become boring.
People will always want cake before fancies.
Visual Communication: From Theory to Practice
(Winner of 'Best Higher Education Title' at the British Book Awards 2006)
by Jonathan Baldwin and Lucienne Roberts
More Than A Name: An introduction to branding
by Melissa Davis and Jonathan Baldwin
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